Intelligent Dynamic Menu Screens: Make Your Restaurant and Milk Tea Shop Stand Out
The biggest benefit of using smart intelligent dynamic menu screens for restaurants and tea shops is that you can use them at every stage of the customer journey to help increase sales. Here are some related introductions to how to use them.
1. Use the smart dynamic menu screen in the store window to attract attention
The smart dynamic menu screen in the store window is often the first impression customers have of a restaurant or tea shop. It can encourage people passing by outside to come in and spend money. And when more people choose to spend money with you instead of your competitors, you may see a significant increase in revenue.
The smart dynamic store window menu screen is a great place to display attractive promotions. And because it is extremely convenient and quick to update the smart dynamic menu screen from a computer, it is much more practical to display limited-time promotions here than on traditional posters or billboards.
You can use smart dynamic menu screens in the windows of restaurant stores and tea shops to promote new product promotions such as “buy one get one free”, seasonal half-price promotions for certain drinks, or price freezes for certain snacks. If you run other advertising campaigns (such as flyers in local newspapers), you can also associate your smart dynamic store window signage settings with these activities.
2. Provide more product information through the aisle
In addition to the headline specials people might find when they walk into a restaurant or tea shop, the store’s aisles are lined with other discounts and displays designed to encourage spontaneous purchases as people go.
End aisle displays are ideal locations for using smart dynamic menu screens. Food and beverage outlets and milk tea shops can use these areas to draw attention to the products that most people need most of the time. Studies have shown that placing products on end aisle displays encourages people to buy more products, even if they are not discounted.
Since people often linger at the end of an aisle, looking at the overhead sign and checking their list to decide whether to go down the aisle, you have more time to convince them of the value of the end product. A slideshow on the smart dynamic menu screen can show the source of ingredients, awards the product has won, nutritional information and advertising images.
3. Upsell premium products
Most food and beverage outlets and milk tea shops have shelves full of products at different price points, ranging from everyday value items to premium items. Smart dynamic menu screen displays are a great place to draw attention to more luxurious options, which will ultimately increase your sales by encouraging consumers to spend money to treat themselves.
4. Encourage people to visit various parts of the store
Nowadays, a restaurant is not just a place to provide food and beverages. It may have a snack area, dessert counter, rest area, and even a separate entertainment area.
Smart intelligent dynamic menu screens increase awareness of these different areas, increasing the chances of customers visiting and spending in the store.
You can try displaying a map of the store to give customers an overview of the store, or promote a certain area to customers in other areas. For example, you can place signs in the snack area to point people to the entertainment area or dessert counter.
It’s all about ensuring your customers know everything you have to offer. Consequently, they might add additional non-food items as impulse buys. Or they might remember that you stock certain high-ticket items so they can buy them here in the future instead of going elsewhere.
Smart dynamic menu screen displays can also encourage people to spend more in the store, making it easier to order at the counter, where they can talk to employees instead of serving themselves. In places like catering stores and milk tea shops, inventory changes every day and customers can’t pick up items to read labels. You can reduce the fear of new customers by displaying real-time information, including available items, prices, and allergens contained. Of course, if your catering store or milk tea shop has a rest area, the smart dynamic menu screen is a great way to display the food and beverages you offer. You can even use the screen as a digital menu board to attract people to come here to rest and recharge after consumption.