The hospitality industry is always looking for ways to improve guest satisfaction and experience. After all, it’s a competitive industry, and if you don’t keep your customers happy, your competitors will probably take advantage!
Electronic advertising machines are a powerful tool in the pursuit of improving the guest experience. No matter what type of hotel you are, there are many advantages to using electronic signage in the hospitality industry. Let’s explore some great ways electronic signage can benefit the hospitality industry.
Benefits for the Hospitality Industry
Whether it’s a private boutique hotel, a large ski resort hotel, or a hotel located in a bustling urban area, electronic signage can provide unique conveniences to guests.
· Provide simplified check-in and check-out procedures
The last thing a tired traveler wants to do at the end of their journey is to wait in a long line at the service desk to check in. Electronic signage software solves this problem, allowing guests to easily check in, get their room number and key, and then continue their journey. Electronic signage also allows for efficient and worry-free management when it comes to check-out. Interactive all-in-one machines display the total bill and provide multiple payment options. Smooth, easy, seamless service is what hotel guests expect, and electronic signage can provide them with that when they check in and check out.
· Provide useful information about amenities
People often want to be able to quickly and discreetly learn about the hotel they are staying at. Electronic signage can easily communicate important hotel amenity information to guests. Things like pool hours, spa specials, dry cleaning discounts, and happy hours at the hotel bar are all things that guests want to know easily. If the electronic signage screen is placed in an easy-to-see location, such as in the elevator or a prominent place when guests enter the hotel, guests can easily get the information they need.
· Provide guests with updates on real-time news
For hotel guests, there may be specific location information that is essential to know. For example, an amusement park with a roller coaster needs to notify guests if the ride cannot be opened due to strong gusts. A seaside resort may need to inform guests that the tide is too strong and swimming is not allowed. All hotels need to share local weather forecasts and any other real-time data that guests find useful. Electronic signage provides guests with a way to share this information so that they can make an informed decision about their stay.
· Make wayfinding easier
Large, sprawling hotels can easily disorient guests, and nothing is more annoying than wandering looking for a restaurant or pool. Interactive maps on electronic signage showcase key attractions that capture guests’ interest. Easy access to information not only lets guests know what the hotel has to offer (such as a gift shop or spa, which can bring in more revenue for the hotel) but also helps them get to their destination quickly. Electronic advertising machine signage can also highlight attractions and restaurants near the hotel.
The hospitality industry must strive to make guests happy and satisfied. With such a competitive environment, hotels cannot afford to lose customers due to a bad experience. Electronic advertising machines and signage can be an important step to make every guest accessible and help them have a smooth stay, making their experience pleasant and satisfying. The benefits of using electronic signage in the hospitality industry are that it can increase revenue and reduce negative reviews.