Staying at a hotel should be a luxurious and seamless experience, whether the purpose of travel is business, leisure, or both. As a hotel owner or manager, you want to provide your guests the ultimate comfort. Effective use of hotel commercial display advertising machines is one way to improve customer satisfaction. By strategically placing digital advertising and self-service kiosks in hotel lobbies, check-in desks, restaurants, corridors, and event spaces, guests’ perception of the hotel space can be significantly optimized. In addition, commercial display advertising machines add a sense of modernity and sophistication to the hotel, making the hotel look more luxurious and forward-looking.
A commercial display advertising machine is a technical means that uses electronic display screens to provide guests and hotel visitors with valuable information, entertainment content, and promotional information in the hotel industry. These hotel commercial display advertising machines come in various forms, such as hanging advertising machines, splicing video walls, interactive all-in-one machines, etc., and are distributed in every corner of the hotel to effectively reach guests and visitors.
Top ten uses of hotel commercial display advertising machines
1. Greet guests with a personalized message and streamline the process
To create a warm and welcoming atmosphere, greet guests with a personalized message on a digital display in the lobby or reception area, ensuring a positive first impression. You can also customize messages for special occasions to make guests feel valued and appreciated from the moment they arrive.
Use digital terminals or interactive all-in-one machines to implement self-service check-in and check-out procedures, reduce waiting time, and improve work efficiency.
2. Display wayfinding maps and guide directions
Lost guest? No more! By presenting navigation maps and direction guidance on indoor interactive all-in-one displays throughout the hotel, guests can easily find their way around the hotel. Easily guide guests to key areas such as guest rooms, restaurants, fitness centers, and meeting rooms.
3. Promote special promotions and packages
An effective way to increase revenue and attract guests is by showcasing special promotions and discounts on the display screen, thus encouraging more bookings and boosting sales. Be sure to showcase limited-time offers, seasonal deals, and exclusive packages to incentivize guests to upgrade their stay or purchase additional services.
4. Promote in-room dining and room service
To boost in-room dining and room service revenue, you can promote menu items, specials, and delivery options on large in-room touchscreen displays. Include mouth-watering images, detailed descriptions, and pricing information to entice guests to order from the comfort of their rooms.
5. Provide real-time event listings and updates
Display the details of hotel events, such as date, time, location, and speaker information, on the commercial display screen in the hotel to let guests know about upcoming events, exhibitions, conferences, and other activities and help them plan their itinerary accordingly.
6. Promotion of facilities and services
Showcase hotel amenities and services, such as dining options, spa treatments, pool hours, gym, and fitness activities, on digital displays in high-traffic areas to encourage guests to take advantage of your offers.
7. Show local weather forecast
Help guests plan their activities and outing arrangements by displaying the latest local weather forecast and weather conditions (such as current temperature and upcoming weather changes) on the commercial display advertising machine screen, and help guests prepare for outdoor adventures.
8. Hotel Branding and Marketing
By leveraging the interactive commercial display advertising machine, you can seamlessly showcase brand visual elements and related information, thereby enhancing your hotel’s brand recognition. Additionally, by using consistent colors, fonts, and imagery, you create a cohesive brand experience, which further strengthens brand loyalty.
9. Use elevator commercial display advertising machines for promotions and recommendations
By utilizing the commercial display advertising machine in the elevator, you can not only promote hotel offers but also recommend nearby shops, museums, and local attractions. This strategy, in turn, enhances guest satisfaction by providing them with helpful information during their stay.
10. Share important announcements and alerts
By using hotel-wide commercial displays, you can effectively communicate important announcements, updates, and alerts to guests. Additionally, keeping guests informed about emergency procedures, maintenance notices, and service interruptions ensures their safety and comfort throughout their stay.
Ending:
The application of commercial display advertising machines in hotels brings many advantages, which can significantly improve the guest experience and add value to the hotel’s operation and management. As technology continues to advance, the functions and applications of commercial display advertising machines will expand, thereby creating even more possibilities for the hotel industry.