In modern airport travel, passengers often face many challenges and inconveniences. However, the emergence of airport smart advertising machines brings unprecedented changes to airport travel.
1. Wayfinding and navigation
Airport navigation has always been difficult, and passengers often find it difficult to quickly find what they need in the limited time between flights. The worst-case scenario is to walk to the end of the terminal and find that the boarding gate you are looking for is in the opposite direction. Setting up smart advertising machines with interactive guide display maps throughout the airport can greatly reduce this confusion.
Depending on the selected guidance software, users can see a fully interactive overview of the airport and display “You are here”. Users can choose what they are looking for, whether it is a boarding gate number, toilet, catering, or gifts. The airport smart advertising machine can then show the fastest route to the service and even print a map for the user. The latest flight information is usually displayed next to it to provide convenience for passengers.
2. Provide local hotel, food, and entertainment information
We have all experienced having no idea where to land after a long flight. Airport smart advertising machines in the pick-up/transportation area can provide information about local accommodations, hotels, restaurants, and entertainment venues. This is a great way for cities to promote upcoming shows, concerts, sporting events, etc.
Providing tourists with the opportunity to fully appreciate the beauty of the city makes them more likely to visit again, which not only improves the tourist experience but also promotes the development of local tourism.
3. Airport Lost and Found
It is not uncommon to lose items in the terminal or leave them on the plane, and lost items are often difficult to find. For this reason, airports have a variety of lost and found software options. Combining such software with airport smart advertising machines can provide an ideal solution for lost and found services.
According to the interface, users enter the information about the lost item on the advertising machine, and the display will inform whether the item has been found and the steps to retrieve it. The advertising machine can also be equipped with an Internet phone, which is convenient for users to call when there is a lost and found hotline. This system is extremely useful for travelers and can even be a lifesaver in some cases.
4. Advertising and Promotions
Airport smart signage is an ideal tool for advertisers to effectively communicate information to the public and a great way for airports to generate revenue. It can attract visitors to local businesses and convey various promotional activities such as parking notices or policy reminders.
The signage displays this functionality as a small advertisement or reminder alongside other selected content, or as a large visual pop-up window and screen saver when idle. This is not only economical but also an effective way to integrate customer surveys, obtain real feedback from the public on facilities, and determine needs. Satisfied customers are the best return on investment.
5. Airport Security Warnings
Safety is always the top priority of airport authorities. Enhancing the means of mass communication provided to passengers can, therefore, play a vital role in assisting during emergencies, and, in this context, airport smart signage proves to be an effective tool to achieve this goal.
The bright LED light bar on the signage changes color according to the situation, making it stand out in the crowd. When a security warning is required, the information is sent to the signage. The signage will flash a red light and display the relevant information on the screen, and the speakers can also play recorded instructions to nearby people.
In short, the airport smart advertising machine, with its diverse functions and convenient services, is reshaping the airport travel experience and bringing many benefits to passengers and airport operations. I believe that in the future, it will continue to play an important role in making airport travel smoother, more efficient, and more enjoyable.