Double-sided advertising signage window displays in retail stores have effectively increased customer engagement and overall sales. Double-sided advertising signage can draw attention to your brand, products, and promotions, whether your business is in-store or online. More and more business owners are moving away from traditional advertising models and toward more powerful digital media strategies to increase sales.
Double-sided signage has many advantages over traditional static signage. Reports indicate that double-sided signage has 400% more views than static signage, and its recall rate is 83%, far exceeding traditional media. This helps build brand awareness and makes it easier for potential customers to remember their products and services.
The dynamic nature of double-sided signage allows businesses to customize and change content as needed. If you have a promotion coming up and need to create new advertising content, you can easily do so and play it on the screen without waiting for printing!
What are the benefits of double-sided signage?
Increase daily sales
With double-sided signage, you can increase daily sales with promotions, new products, loyalty programs, and discounts. It’s hard to resist when customers see your latest offers on an enticing digital window display.
Boost Profit Margins
Increase profit margins by directing people to higher-margin items. A staggering 70% of customers will purchase a product based on a sign. Double-sided screens are ideal for influencing purchase choices, and driving upsells and cross-sells.
Increase Footfall by 17%
Double-sided screens grab people’s attention as they pass by your store and invite them in to learn about offers. Ditch those outdated window posters. Imagine eye-catching graphics, videos, and animations showcasing your products and services on high-definition screens.
Improve Marketing with Insights
Test promotions and special offers on double-sided screens to see which performs best. Match it with sales data to see what works and what doesn’t. You can remotely update screens and run effective promotions to increase revenue and profits.
Improve Customer Experience
The statistics are impressive. Studies show double-sided screens increase repeat purchases by 33% and improve customer satisfaction by 21%. Part of the reason is that it is easy to read, full of important information, and always up to date, setting and continuing to meet customer expectations.
Save time and money
No need to print, ship, and install new signs every time there is a change. No need to erase information about sold-out items or scrawl price changes. You can easily upload content to the dual-sided advertising machine in minutes and display it on one screen or multiple screens with a few clicks.
Conclusion
The use of dual-sided advertising machines provides retailers with many benefits and advantages. By adopting this digital solution, retailers can strengthen their marketing efforts and optimize the customer experience, thereby driving sales growth. Companies can expand their marketing activities to a dynamic platform, targeting customers anytime, anywhere, which can increase brand awareness and deliver content to people who are more likely to pay attention.