In today’s digital age, digital signage plays a crucial role in various settings, and the confined space of elevators is no exception. Elevator advertising screens offer numerous applications, providing convenience and value to both users and operators. To ensure your investment is worthwhile, it’s important to leverage these devices in ways that maximize their benefits. Here are some key uses of elevator advertising screens:
1. Displaying Building Information
Elevator screens can be an effective tool for displaying essential building information to tenants and visitors. A clear and user-friendly building directory, for instance, can serve as a powerful wayfinding aid, particularly for newcomers. Interactive touch screens can allow users to search the directory, enhancing the user experience. Additionally, these screens can inform users about building amenities, such as business hours, customer service options, and ongoing promotions.
It’s also beneficial to use elevator screens to display building rules and guidelines. This ensures that everyone is aware of the expected code of conduct, promoting harmony and reducing the risk of violations. In the case of scheduled elevator maintenance, advance notice displayed on the screen can inform users of when and how long the elevator will be out of service, allowing them to plan accordingly. Screens can also be used to announce upcoming building events, such as holiday parties or weekend gatherings, more effectively than distributing flyers.
2. Emergency Information Display
Beyond everyday information, elevator screens can display emergency instructions, providing peace of mind to users. Clear displays of escape routes, emergency exits, and specific emergency procedures, along with contact information, can boost tenants’ and visitors’ confidence, knowing that they have clear guidance in case of an emergency.
3. Non-Building Related Information Display
Imagine stepping into an elevator and seeing real-time weather updates or traffic conditions. This information allows users to adjust their plans accordingly, such as dressing appropriately for the weather or choosing the best travel routes to save time. Such content adds real value to the user experience and is likely to capture attention.
4. Entertainment Function
Elevator signage can make every ride enjoyable. By displaying inspiring quotes, videos, or even social media feeds, coupled with occasional background music, users can find their elevator journey engaging rather than monotonous, regardless of the distance they’re traveling.
5. Powerful Advertising Tool
Understanding the demographics of elevator users can give you a significant advantage in targeted advertising. The effectiveness of LCD screen advertising lies in the brain’s ability to process visual content much faster than text. Carefully designed advertisements can easily capture the attention of the target audience. Additionally, the limited distractions within an elevator, combined with the high-brightness display, make users more receptive to advertising messages. Whether promoting available spaces within the building or running promotional campaigns for businesses, digital signage is a powerful marketing tool.
6. Creating a New Experience
Installing elevator advertising screens in the elevator car or hallway can create a unique experience for users. By thoughtfully curating and uploading the right content, you can fulfill multiple objectives—informing, entertaining, and conducting targeted marketing activities.
In conclusion, elevator advertising screens offer a wide range of applications that can bring substantial benefits to both users and operators. By optimizing their use, you can enhance user experience, improve communication, and drive effective advertising campaigns.