In today’s competitive market, bars and pubs need to innovate to attract customers, improve operational efficiency, and shape their brand image. Smart advertising machines, as an emerging tool, are bringing great changes to this industry.
Smart advertising machines are electronic display devices used to display digital content, commonly used for advertising, marketing, and information dissemination. Compared with traditional printed posters and billboards, they have many significant advantages. Its dynamic visual content is far more attractive than static posters, and the content can be updated quickly and conveniently, which is very suitable for bars and pubs that seek dynamic and attractive communication with customers.
Smart advertising machines bring many benefits to bars and pubs. First, it can significantly increase brand awareness. Bars and pubs can use smart advertising machines to promote their brands in busy areas. Studies have shown that it can increase brand awareness by 49%. Second, it helps to attract new customers. By creatively and interactively displaying products and services, smart advertising machines can attract more potential customers. Third, it can enhance customer engagement. For example, smart displays can be used to conduct interactive games or quizzes to allow customers to participate while waiting for their drinks; polls or questionnaires can also be conducted to collect customer feedback.
Smart kiosks can also improve the customer experience. According to the survey, 78% of respondents believe that smart kiosks improve the experience while waiting for food. At the same time, it can increase food and beverage sales and provide customers with convenient purchase guidance. In addition, smart kiosks can increase advertising revenue. Installing screens near the bar can sell advertising space to local businesses and promote special events or promotions in the store.
Not only that, smart kiosks can save time and money. Reducing the need for printed materials such as menus or flyers, and being easy to update and adjust, they can quickly adapt to changing needs and promotions. It is highly flexible and can display different information according to different times, such as promoting happy hour specials. Smart kiosks can also improve marketing efforts, deliver specific information to specific audiences, and collect customer data for marketing.
Finally, smart kiosks are a cost-effective form of advertising. Unlike traditional methods such as TV or radio advertising, smart kiosks are affordable and targeted and can change information at any time for free, constantly trying to find the content that resonates most with the target audience.
With its unique advantages, smart advertising machines have become a powerful tool for bars and pubs to enhance their competitiveness and inject new vitality into the development of the industry.