The hotel industry has embraced LCD advertising machines, using this new technology to add a touch of brilliance to customer service. Sincerity begins with the first interaction, strategically displaying LCD advertising machines in hotels is a great way to build strong and lasting relationships with guests and customers.
LCD advertising machines in hotels can bring new flexibility and operability to marketing venues, and their customer-centric model can create more value for customers. From the hotel front desk, lobby, guest rooms, restaurants to the concierge, there are opportunities to use LCD advertising machine everywhere, and you can make the most of them in every area.
Hotel Front Desk and Welcome Desk LCD Advertising Machines
Welcome Speech
The first 10 minutes are crucial to leaving a lasting impression on customers. When guests arrive at the hotel front desk to check in, you can give them a special welcome through the LCD advertising machine. With most reservations now completed online and hotels having an automatic check-in system, you can create and display a special welcome message with the guest’s name when they enter the store. Even if the customer information is not available at the time, their name can be entered in real time and displayed on the LCD advertising machine screen in less than a minute.
Reviews & Testimonials
Displaying an LCD signage at the reception desk is a great way to show new guests what other guests are saying about your hotel and services. You can display customer reviews and testimonials on social media and other customer sharing platforms. To get more customer reviews, add a QR code next to the review display, which automatically opens the review input page on the guest’s smartphone after scanning. The QR code provides guests with a space to share reviews, which build trust, authenticity, and reliability among customers.
Special Offers & Discounts
Another way to effectively use LCD signage at the reception desk is to display and even advertise exclusive offers and discounts currently available to guests, such as premium or lifetime memberships, special offers, package deals, etc. You can reward customers for their trust and use by pairing the LCD signage screen at the receiving end with information and relevant content that can provide value to customers.
Lobby and Hallway
You may have installed LCD signage in the lobby area to attract and entertain guests with dynamic content, but you may not be sure what content to play to best serve your guests. Here are some effective ideas for creating and presenting content for your hotel lobby LCD signage.
Announcements & Information
With hotel lobby LCD signage, you can display important information and announcements to guests and reduce the burden on staff. You can display key information that customers want to know on the LCD signage, such as weather forecast (current temperature, short-term and 5-day forecast, etc. to help guests plan their trip), notifications and indoor navigation (provide guests with directions to unfamiliar areas such as restrooms, rooms, play areas, etc.), and special offers for next booking (inform guests of discounts for rebooking to encourage repeat patronage).
Events & Celebrations
When inviting guests to an event or celebrating a special occasion, it is more effective than traditional methods to invite through an LCD signage with the event time, venue and theme. You can also display event brochures and visual galleries of past events on the screen.
Social Media Wall
Enhance the effect of the LCD signage with an attractive social media wall in the lobby area. User-generated content from social media channels can attract customers, build social proof and generate word-of-mouth marketing. You can also display social media accounts and live social media walls side by side to make it easy for guests to find you.
Property Highlights
Build your brand image by displaying hotel highlights on the LCD signage so that guests don’t miss out on the best facilities. You can display beautiful pictures with important information about facilities such as swimming pools and spas. You can also display business phone numbers, service appointments, extension numbers, etc. The better the display, the more likely guests will use it.
Maps, route finding and nearby locations
The main guests of a hotel are often tourists who have just arrived. You can display self-service directories and touch screen maps to help guests familiarize themselves with the city, including information such as attractions, how to get there, and opening hours. Such LCD advertising machines should be reasonably arranged in locations such as the lobby, reception and check-out.
Restaurant or cafeteria
At this point, you may have understood the role of LCD advertising machines and their application effects in hotel services. Next, let’s take a look at how to arrange them in a restaurant or cafeteria to improve customer service and impression.
Digital menu screen
Restaurants can use LCD advertising machines to display menus instead of paper cards. Create attractive menu screens to display special dishes. Simplify the ordering process and save time and cost. For contactless ordering, add QR codes to let guests order on their mobile phones.
Digital advertising wall art
Displaying wall art can create a unique environment and enhance the guest experience. Choose beautiful pictures and videos to create scenes, set different dates and months to add atmosphere.
In short, LCD advertising machines have become a powerful tool for hotels to improve service quality, shape brand image and enhance customer stickiness. Grasping this trend and using it carefully will surely make hotels stand out in the fiercely competitive market, bring guests a better experience and achieve sustainable development of hotel business.