Nowhere is the trend toward interactive media more intriguing than in outdoor LED digital signage since “Interactive”- a word that very few of us used 10 years ago, and its meaning has changed significantly in the digital age. Here are some trends demonstrating how digital signage has literally energized the static display. 2019 promises to be a year of increased interactive marketing Interactive marketing will take digital displays to the next level — making outdoor LED signage a great choice for interacting with customers.
The same type of Internet connection that powers smartphones is on trend to ease the programming of LED signs and message centers. And it can be done from practically anywhere. Wireless data plans can give outdoor LED digital signage the power of a high-speed, secure Internet connection – just like the one on a tablet or smartphone. Pixel pitch for outdoor digital LED displays continues to get tighter, which means higher resolution and spectacular, dynamic displays.
Speaking of dynamic content, breaking down the demographics of targeted consumers and understanding how best to reach them is even easier as technology for sign programming becomes more detailed. Programming options for LED displays are becoming more customizable. Campaigns can be targeted to the demographics of traffic passing by and marketed to dynamic factors such as weather conditions, inventory fluctuations and events on the calendar.
Consumers are trending toward immediacy in unprecedented ways. Faster responsiveness is a consumer expectation. Outdoor LED signs are the perfect medium for dynamic content and fresh updates that follow last-minute or unexpected occurrences. Businesses worried about technology’s depersonalizing effects can take heart in responsiveness that provides the advantage of fostering loyalty, giving customers what they want faster than a competitor. Think of it as having a live greeter in the parking lot who helps everyone find just what they need.
The era of technology driving society is changing. With newer applications and readily available tech, CHESTNUTER will continue to harness its power to personalize our lives, ease day-to-day decisions, and give consumers the knowledge to streamline their lives. Welcome anytime for our latest products at
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