The Future is Here A hologram is whatever you dream up

What is a hologram?

A hologram is a three-dimensional image, created with photographic projection. The term is taken from the Greek words holos (whole) and gramma (message). Unlike 3-D or virtual reality on a two-dimensional computer display, a hologram is a truly three-dimensional and free-standing image that does not simulate spatial depth or require a special viewing device. Theoretically, holograms could someday be transmitted electronically to a special display device in your home and business.

A hologram is made of light and sound

The holograms that Chestnuter renders appear in the holographic frame directly in front of the user’s eyes. Holograms add light to your world, which means that you see both the light from the display and the light from your surroundings. Chestnuter doesn’t remove light from your eyes, so holograms can’t be rendered with the color black. Instead, black content appears as transparent.
Holograms can have many different appearances and behaviors. Some are realistic and solid, and others are cartoonish and ethereal. Holograms can highlight features in your surroundings, and they can be elements in your app’s user interface.
Holograms can also make sounds, which will appear to come from a specific place in your surroundings. Similar to the displays, the speakers are additive, introducing new sounds without blocking the sounds from your environment.

A hologram can be placed in the world or tag along with you

When you have a particular location where you want a hologram, you can place it precisely there in the world. As you walk around that hologram, it will appear stable relative to the world around you. If you use a spatial anchor to pin that object firmly to the world, the system can even remember where you left it when you come back later.
Some holograms follow the user instead. These tag-along holograms position themselves relative to the user, no matter where they walk. You may even choose to bring a hologram with you for a while and then place it on the wall once you get to another room.

Best practices

  • Some scenarios may demand that holograms remain easily discoverable or visible throughout the experience. There are two high-level approaches to this kind of positioning. Let’s call them”display-locked” and “body-locked”.
  • Display-locked content is positionally “locked” to the device display. This is tricky for a number of reasons, including an unnatural feeling of “clingyness” that makes many users frustrated and wanting to “shake it off.” In general, many designers have found it better to avoid
  • The body-locked approach is far more forgivable. Body-locking is when a hologram is tethered to the user’s body or gaze vector, but is positioned in 3d space around the user. Many experiences have adopted a body-locking behavior where the hologram “follows” the users gaze, which allows the user to rotate their body and move through space without losing the hologram. Incorporating a delay helps the hologram movement feel more natural. For example, some core UI of the Windows Holographic OS uses a variation on body-locking that follows the user’s gaze with a gentle, elastic-like delay while the user turns their head.
  • Place the hologram at a comfortable viewing distance typically about 1-2 meters away from the head.
  • Provide an amount of drift for elements that must be continually in the holographic frame, or consider animating your content to one side of the display when the user changes their point of view.

Place holograms in the optimal zone – between 1.25m and 5m

Two meters is the most optimal, and the experience will degrade the closer you get from one meter. At distances nearer than one meter, holograms that regularly move in depth are more likely to be problematic than stationary holograms. Consider gracefully clipping or fading out your content when it gets too close so as not to jar the user into an unexpected experience.

A hologram interacts with you and your world

Holograms aren’t only about light and sound; they’re also an active part of your world. Gaze at a hologram and gesture with your hand, and a hologram can start to follow you. Give a voice command to a hologram, and it can reply.
Holograms enable personal interactions that aren’t possible elsewhere. Because the HoloLens knows where it is in the world, a holographic character can look you directly in the eyes as you walk around the room.
A hologram can also interact with your surroundings. For example, you can place a holographic bouncing ball above a table. Then, with an air tap, watch the ball bounce and make sound when it hits the table.
Holograms can also be occluded by real-world objects. For example, a holographic character might walk through a door and behind a wall, out of your sight.
All holograms are available in Chestnuter now and warmly welcome your new designs.
Contact us at:
Hotline: +86 13 145 888 960.

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